Mokhov

The background music store I’ve been working on is now open. And I’m super-excited!

It’s called Soundtrackster, and it offers premium royalty-free background music for your online projects – cutting-edge electronic music to energize your videos and podcasts.

From the site:

We specialize in high-quality electronic music, in a variety of genres, so you can create pro-quality projects that are sure to impress your audience.

Whether you just need a single track, or a library of your own, we’ve got the hookup.

You’re a pro, use pro music.

Browse the tracks by clicking here

Are These Tracks for You?

If you like the electronic music I’ve been featuring in the MokhovMixes, then you’ll dig these tracks.

Except that they’re also in loop-friendly background music form, perfect to drop into your projects and impress your audience.

And if you’ve listened to any Blogger Beats episodes, then you’ve already heard some of these tracks. It’s the background music during Nathan Hangen‘s talking portions in each episode.

(Speaking of the awesome game-changer Mr. Hangen, I’ve partnered up with him for Soundtrackster as well.)

Act Now Before August 1st and Save $20/track

For a limited time, in honor of the newly-opened store, all tracks on Soundtrackster are $20 off until August 1st.

On August 1st, Nathan and I will change each track back to it’s normal price – to reflect the premium quality of the music.

I’m not writing this to be sales-y or pitch you with some lame limited-time offer, but just an honest heads up.

This isn’t your regular stock music website with average-sounding tracks. If you really want your projects to shine, sound pro, and above-and-beyond impress your audience, then this is the music for you.

If you just need some decent-quality low-priced stock music to drop into your videos and podcasts, then Soundtrackster probably isn’t for you.

Energize Your Videos and Podcasts

Anyway, I’m really excited to finally be offering you my energizing electronic music in royalty-free background music form to help you energize your videos and podcasts.

I hope you like the music offered at Soundtrackster. Plus, there will be new tracks added constantly. Enjoy!

Browse the tracks by clicking here

The premium royalty-free background music store I’ve mentioned several times is finally opening its doors soon.

It’s basically offering cutting-edge electronic music to energize your videos and podcasts. To make your work sound professional and impress your audience.

As with Blogger Beats, I’m partnering up with game-changer and all-round awesome dude Nathan Hangen for this.

Actually, if you’re a Blogger Beats subscriber (or if you listened to the preview player on the home page), you’ve already heard the type of music you’ll soon be able to buy royalty-free for your own projects. It’s the background music that plays during Nathan’s talking parts in each episode.

Yep, just like Copyblogger uses its own Thesis theme to showcase how awesome it is, so too are Nathan and I using Soundtrackster music in Blogger Beats episodes.

The “Cash” In the Sex and Cash

As I’ve mentioned when writing about the sex and cash theory, this premium royalty-free background music store fits in as my “cash” project.

The one where I still get to do what I love (make electronic music), but I do it as a value-giving service to you. A product that benefits you as a customer, to where it increases the value and perception of your work, so you can impress your audience, get more subscribers and conversions, and ultimately sales.

But again, the awesome part of finding unconventional ways to create profit from the work you’re super-excited to do is, well, you’re still super-excited.

There’s no compromise for me making this music – I absolutely love making electronic music each day.

How has your unconventional turn-art-into-profit quest been going? Have you been able to find your own “Cash”?

The free energizing MokhovMix electronic music podcast is now available on iTunes.

Click here to get MokhovMix on iTunes.

After much technical complications and business-related hurdles (okay, I lied, I was just lazy and procrastinating it) I finally got MokhovMix up on iTunes.

So you can now find and subscribe to the podcast in the iTunes store if that’s your thing. That’s in addition to the original RSS feed option – which you can subscribe to in your favorite feed reader, podcast application, or iTunes too.

I hope you’re enjoying the free MokhovMixes, in whichever way they get to your ears.

I absolutely love making them for you.

Here’s to more energizing electronic music goodness.

The internet empowers artists and consumers. Cuts out the middle man. Makes record labels obsolete.

Blah blah. We’ve heard it all about a million times by now.

It’s true that labels are no longer needed for production and distribution – and even marketing for some.

But the record label (or similar organization) still plays a hugely important role today: a label acts as a filter.

‘Cause there’s too much crap out there.

With ease of DIY production and internet distribution comes an overflow of content. Too much music. And too little time to sort through it all to find the stuff you really like.

Enter the role of the record label today.

A consistent record label establishes a certain taste, style, and level of quality. You know that your favorite labels put out the music you really like, so you don’t have to spend much time finding new tunes – the label hand picks and delivers the good stuff to you.

So labels today can make the job of a listener easier.

On the flip side, associating or releasing your music through a label (or similar organization) helps you to more directly connect with a eager audience. Fans of the label lap up practically everything it releases, so your music will join in on that ride.

So labels today can make the job of a musician easier.

Music writer Jacob Wright summed it up great during a review on Resident Advisor:

I think that as the quantity of music being produced continues to increase, editing is more important than ever. Nobody wants to check on hundreds of albums every month, we need shortcuts. We need labels like BPitch to stand for quality and to do this it’s important not to put out albums when EPs would be better. That’s why, even though labels as a round piece of paper and a facilitator of distribution are becoming obsolete, the role of the label is has never been more significant.

Record labels aren’t obsolete. Their roles are simply changing from the old production/distribution to the new emphasis of being a filter.

At least, that’s what they need to do if they want to survive – by making the lives of listeners and musicians easier in today’s over-saturated world.

The new OlegMokhov.com and minimalist design is up.

So why the re-designed site? I moved my site over from a self-hosted WordPress installation to WordPress.com.

Why did I do that? I list off the reasons in my post on why I’m moving from WordPress.org to WordPress.com. I even bring up how it’s a pretty unconventional move (not for a self-conscious reason but purely pragmatic), since most go in the other direction when they deem themselves “pro.”

I’m absolutely loving WP.com. Simple, rock-solid secure, fast, and purposefully limited for my exact needs.

I paid for the upgrades like domain mapping and custom CSS (how I created the design you see here) so I get to keep my independent and professional image, rather than being just “a blog on WordPress.com” – although there’s nothing wrong with that, I simply like to have control over my appearance.

Anyway, let me know what you think of the new design.