Mokhov

I’m doubling up my MokhovMix schedule from once a month to bi-weekly.

You’ll now be getting twice as many MokhovMixes.

(For those that don’t know, my MokhovMixes are 40-minute mixes of energizing audio goodness, filled with fresh and catchy electronic dance music, each sprinkled with a few of my own original tunes.)

So why did I decide to do this?

1) Continuing with my quest for an unconventional music career, my greatest value to you is my music. So I’m pushing myself to provide you with more of it. Hence, double the MokhovMixes.

2) I really enjoy making MokhovMixes. I love listening to music and sharing the electronic tunes I get excited by with you. I’ve been surprised, humbled, and encouraged by the response I’ve gotten since I’ve started posting these mixes, so it seems that some of you hopefully enjoy listening to them too. It’s a win-win.

Creating music for and mixing each episode of the premium music + motivation show Blogger Beats that I work on made me realize these 2 points more.

And I see MokhovMixes and Blogger Beats as a parallel for the blog format I’ve been following, just applied to music. Meaning, MokhovMixes are my free articles, and Blogger Beats is the paid ebook that provides premium content for those that want it – and no pressure or hype to most that won’t.

Like mentioned in #1, it only makes sense that I pursue this even more, in keeping with my quest for an unconventional music career. With the unconventional aspect being the following of a blog model rather than a label + gigging one.

Anyway, I hope you enjoy listening to double the MokhovMixes as much as I love making them.

PS. Thank you all who’ve subscribed to Blogger Beats so far. It’s such a new thing that hasn’t really been done before, but I believe in it so much and am super-excited by it. I’m glad to have you on board, and I’m looking forward to making the show better and expanding its reach.

Blogger Beats, the premium ass-kicking motivation + music show I’ve been working on for you with Nathan Hangen, launches tomorrow.

It’s designed to help you get in the zone and be more productive than ever before, all the while listening to some energizing exclusive electronic music made by yours truly.

I was going to write more about the launch, but Nathan does such a better job than me with words, so I thought I’d share the pre-launch email he just sent out.

Enter Nathan…

Some people say that Oleg and I have been rather cryptic over the past few weeks in regards to Blogger Beats.

I agree 100%

It’s not because we’re being silly or because we want to build up suspense (OK, maybe just a little) and keep you guessing for weeks on end.

In the words of Morpheus:

Unfortunately, no one can be told what Blogger Beats is…you have to see it for yourself.

And he’s right (Morpheus is always right).

Blogger Beats is part motivation, part business, part sleeves rolled up and down to business, part sleeves buttoned and down to business.

Let’s not forget about the awesome, original and unique tunes created by the mixmaster himself, Oleg Mokhov.

All designed to help you get in the zone and be more productive than ever before.

All in all, you’ll get 2 brand new shows each and every week. They’re around 30 minutes on average, and they’re all unique.

What’s it going to cost?

How’s $1 sound?

That’s right, for $1 you’ll get a 7-day test drive so that you can jack in to the Matrix…err….I mean Blogger Beats, and see what it’s all about.

I really think you’ll like it, especially for only $1 and some change per episode, which is what you’ll pay once you continue post-trial.

For those of you that hate math…that’s $9/month. I spend more than that on my daily dose of Blue Moon

How’s that for awesomeness?

We’ll be opening up the floodgates (OK, they’re aren’t any real floodgates, but it does sound cool) tomorrow at Noon EST.

We’ll see you there.

###

Back to Oleg…

I’m really proud of the new electronic music I’ve been making for Blogger Beats, and I’m super excited for you to hear it. Think of the show as a premium, twice-weekly version of my MokhovMix where you can listen to exclusive fresh batches of my energizing dance tunes.

And speaking of MokhovMixes, a new one is coming this Monday, called “Beautiful Day.” Some truly magical and gorgeous tunes in there.

Lots of new music, and I hope you enjoy it.

You also have to be better.

Forehead-slapping common sense? You betcha. But many people (me included) sometimes get hung up on just differentiating ourselves to stand out.

But just being an alternative isn’t enough. Just ask all the mobile devices competing with the iPhone and iPad.

No, your alternative also has to be better. In one way or another.

This problem happens in music all the time. People wanna differentiate themselves in a genre so they just try to be different. Fudge around with the beats, go overboard with effects, try to be clever, and so forth. But they’re not better – just different. Which isn’t enough for most people to stick with these artists.

In the ’90s, drum and bass music (or “jungle” for the old-school heads, ‘bo selecta reeeeeewind!’) was something different and better from much of the electronic and pop music at the time. Even many commercial pop artists (like Bjork, Everything but the Girl) were joining in on the fun. Naturally, many were trying to stand out and ended up doing the whole “drill and bass” thing where they’d screw around with the beat, go crazy with effects and stutters, and basically do as much as they could to be different. But with the exception of the heavyweights like Aphex Twin and Squarepusher, most of it wasn’t better – just different. Most people went “uh… huh” and went back to listening to their drum and bass.

It’s no different for jazz (oh “free jazz”), rock (“experimental” rock), or any other style of music. Or business. Or products. Or your creative work.

Now, innovation and exciting new things happens by breaking new ground. The aforementioned Apple products and artists like Aphex Twin and Squarepusher all were different. But they were also better. The alternative they offered was simpler, more elegant, funkier, catchier, more fun.

So we should strive to be different. But we can’t forget to also be better.

To not just provide an alternative, but a better alternative.

You say tomato, I say tomahto.

There’s more than one way to say a word.

And there’s more than one way to deliver and profit from your creative work.

If the traditional method (such as getting signed to a record label, gigging, selling records) isn’t working for you, don’t fret. It’s still possible to create and release your creative work and make a profit: you just have to get creative.

But that’s very wishy-washy, isn’t it? Here’s a more actionable tip:

Utilize a community or industry you’re familiar with. Deliver your creative work to them, packaged in a way that they’re used to consuming.

Whether that’s through a podcast, a membership site, or adding your creative work to each product you create or article you write (your illustrations, songs, etc).

Package it in a way so that your target audience is getting their regular value, benefit, solution. Your article or product is no different than how it’d normally provide them with what they need. But the remarkable touch, the cherry on top, is your creative work added to it.

It’s not like they’ll turn away your creative work when they get your product or read your article. Most will consume it, or at least try it out.

Because people are people, and practically all people listen to some music or enjoy some sort of art.

This way, you’re working with an audience that you know and what you’re comfortable with doing. You’ll get more results in less time. Results being new fans of your creative work.

It’s what I’m doing with game changer Nathan Hangen for the workweek-revolutionizing weekly audio injection Blogger Beats.

The product is designed to help you rock your game: to get in the zone and be more productive. It combines Nathan’s practical motivation and empowering business discussion with fresh, exclusive batches of my energizing electronic music.

People are going to hear my creative work (and we get paid), but it’s packaged and delivered in a way to solve your problem of workweek distraction, boredom, and lack of motivation.

I’d be hard-pressed to make much of a profit by selling records or something (I’m not exactly some savvy label head honcho), but because Nathan and I know and are part of the blogger and online entrepreneur community, I can deliver my music to that community and actually have a chance to turn a profit.

Having trouble getting your creative work out there, much less profiting from it? Utilize a community or industry you know well by packaging and delivering a solution-providing variation of your creative work to them.

After all, there’s more than one way.

PS. Actually, I never say tomahto.

Did you miss the Limited Edition MokhovMix “Motivation Beats” the first time around? Here’s another chance to grab it:

Get Your Bonus MokhovMix by Clicking Here

So what’s the occasion for giving away the mix as a free prize?

Nathan Hangen and I are launching an exciting project for you soon called Blogger Beats. It combines Nathan’s sharp mind for empowering business discussion and kick ass motivation, and my energizing electronic music (including exclusive original tunes).

I want to keep you updated on the Blogger Beats launch and how it can energize, inspire, and elevate your game, so there’s a fun mailing list on the site for you to sign up if you’re interested.

Since Nathan and I greatly appreciate your time and attention, we wanted to give you a free prize for signing up for the important launch updates: the Limited Edition MokhovMix “Motivation Beats.”

All you have to do to get this bonus MokhovMix is sign up for Blogger Beats launch updates here.

Of course, if you hate mailing lists (I promise we’ll send sparingly, and only for important stuff), you could sign up, get the mix, and unsubscribe. No hard feelings.

Either way, enjoy the energizing Limited Edition MokhovMix.

Reminder: Vote for My Fatboy Slim Remix

A quick reminder that voting has begun for my new epic house remix of Fatboy Slim’s classic “Weapon of Choice”. It’s a submission for a Beatportal remix contest. The winner (hopefully me) gets the remix released on Skint Records (the label Fatboy Slim is on).

If you like the tune, I’d appreciate sending a vote my way (called a “spin” there). You unfortunately need to create a Beatportal account to “spin” (it’s free, though).

Even if you don’t vote, thanks for listening to my remix and I hope it energizes your day.